Event-based fundraising can benefit many entities besides the event itself.

Zoé4Life, a Swiss-based charity supporting children with cancer and their families, made full use of the massive fundraising potential of public events with a GivenGain fundraising page around the recent 10km de Lausanne race.

The campaign raised £27,462 by publishing date to help fund projects including research to improve the cure rate of cancer and reduce the toxicity of treatments.

At the same time, the charity is using fundraising data provided by GivenGain to keep stakeholders informed and encourage events to realise their innate fundraising potential.

Zoé4Life is a fantastic example of a charity that ‘gets it’ – its efforts to raise awareness about event-based fundraising will help a great deal as GivenGain itself works tirelessly to educate event organisers of the power of crowds.